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Funny Dog
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There have been two major trends in the changing status of pet dogs. The first has been the ‘commodification’ of the dog, shaping it to conform to human expectations of personality and behaviour. The second has been the broadening of the concept of the family and the home to include dogs-as-dogs within everyday routines and practices.
There are a vast range of commodity forms available to transform a pet dog into an ideal companion. The list of goods, services and places available is enormous: from dog perfumes, couture, furniture and housing, to dog groomers, therapists, trainers and care-takers, dog cafes, spas, parks and beaches, and dog hotels, airlines and cemeteries. While dog training as an organized activity can be traced back to the 18th century, in the last decades of the 20th century it became a high profile issue as many normal dog behaviors such as barking, jumping up, digging, rolling in dung, fighting, and urine marking became increasingly incompatible with the new role of a pet dog. Dog training books, classes and television programs proliferated as the process of commodifying the pet dog continued.
The majority of contemporary dog owners describe their dog as part of the family, although some ambivalence about the relationship is evident in the popular reconceptualisation of the dog-human family as a pack. A dominance model of dog-human relationships has been promoted by some dog trainers, such as on the television program Dog Whisperer, however it has been disputed that "trying to achieve status" is characteristic of dog–human interactions. Pet dogs play an active role in family life; for example, a study of conversations in dog-human families showed how family members use the dog as a resource, talking to the dog, or talking through the dog, to mediate their interactions with each other. Another study of dogs’ roles in families showed many dogs have set tasks or routines undertaken as family members, the most common of which was helping with the washing-up by licking the plates in the dishwasher, and bringing in the newspaper from the lawn. Increasingly, human family members are engaging in activities centred on the perceived needs and interests of the dog, or in which the dog is an integral partner, such as Dog Dancing and Doga.
According to the statistics published by the American Pet Products Manufacturers Association in the National Pet Owner Survey in 2009–2010, it is estimated there are 77.5 million dog owners in the United States. The same survey shows nearly 40% of American households own at least one dog, of which 67% own just one dog, 25% two dogs and nearly 9% more than two dogs. There does not seem to be any gender preference among dogs as pets, as the statistical data reveal an equal number of female and male dog pets. Yet, although several programs are undergoing to promote pet adoption, only nearly a fifth of the owned dogs come from a shelter.
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