World's Ugliest Dog Contest 2010, Petaluma, California, United States

Animal Planet has sponsored the event and broadcast the show on television for several years. In the 2009 contest, the event included celebrity judges such as Doc Karen Halligan and Jon Provost (Timmy on the 1950s television show Lassie) as well as an Ugly is the New Beautiful Fashion Show featuring models and adoptable rescue dogs. Dog owners must provide documentation of veterinarian checks to determine the competing animal is healthy. The Sonoma-Marin Fair has also partnered with animal rights groups such as the Sonoma County Humane Society to educate the public about animals and to provide opportunities to adopt rescue dogs. The fair issues a photo of the winner, press release summing up the contest, and YouTube video within hours of the contest conclusion. These can be viewed at www.sonoma-marinfair.org. Contestants for each new year are featured on the website pre-contest as well in the World's Ugliest Dog Voting Gallery.
Dogs come from across the United States generally but are welcome to enter from around the world. The 2002 winner and now a “Ring of Champions” holder is Rascal, owned by actor Dane Andrew of Sunnyvale, California. The winner of the 2007 World’s Ugliest Dog was Elwood, a Chinese Crested-Chihuahua mixed-breed dog owned by Karen Quigley, a resident of Sewell, New Jersey. 2008’s winner was also a Chinese Crested, Jeanenne Teed’s hairless, three-legged, one-eyed Gus. The 2009 winner was Pabst, a boxer mix owned by Miles Egstad of Citrus Heights, California who ended the seven year reign held by the Chinese Crested breed. Pabst also won a year-long modeling contract from sponsor House of Dog in addition to dog bling (collars, bowls, etc.).
The contest has been going on for 22 years. In 2009, the Sonoma-Marin Fair trademarked the phrase World's Ugliest Dog.
The contest was the subject of an hour-long indie documentary entitled "Worst in Show", produced by Don Lewis and John Beck.