Beyoncé Giselle Knowles

In March 2009, Knowles appeared in a television commercial for the Nintendo DS game Rhythm Heaven. In January 2010, Knowles signed a three-year endorsement deal with Vizio. She also appeared in two television commercials for Style Savvy, a fashion video game for the Nintendo DS and Nintendo DSi. Five designs from her House of Deréon clothing line were available for download in the game. In February 2010, Knowles launched her first official fragrance, Heat. She re-recorded her cover version of "Fever" for the fragrance's television commercial. The commercial was banned from daytime television in the United Kingdom, after it had received 14 viewer complaints. The commercial, which begins with an image of Knowles appearing to lie naked in a room, had been deemed "too sexually provocative" to be seen by young children and was not shown before 7.30 pm. In February 2011, Knowles launched her second fragrance, Heat Rush. In April 2011, Knowles was sued by US game developer, Gate Five, for more than $100 million, who claimed she "destroyed its business ... on a whim". Gate Five alleged that Knowles changed her mind about plans for a game called Starpower: Beyoncé, forcing the company to sack 70 employees the week before Christmas 2010. Knowles' third fragrance, Pulse, was launched in September 2011.
Philanthropy
Knowles and Destiny's Child band mate, Kelly Rowland, along with the former's family, founded the Survivor Foundation, a charitable entity set up to provide transitional housing for 2005 Hurricane Katrina victims and storm evacuees in the Houston, Texas area. The Survivor Foundation extended the philanthropic mission of the Knowles-Rowland Center for Youth, a multi-purpose community outreach facility in downtown Houston. Knowles donated $100,000 to the Gulf Coast Ike Relief Fund, which benefits victims of Hurricane Ike in the Houston area. She organized a fund raising benefit for Hurricane Ike relief through the Survivor Foundation. In 2005, music producer David Foster, his daughter Amy Foster-Gillies, and Knowles wrote "Stand Up for Love", which would serve as the anthem of World Children's Day, an event which takes place annually around the world on November 20 to raise awareness and funds for children's causes worldwide. Destiny's Child lent their voices and support as global ambassadors for the 2005 World Children's Day program. Knowles conducted food drives during stops on The Beyoncé Experience tour in Houston on July 14, Atlanta on July 20, Washington, D.C. on August 9, Toronto on August 15, Chicago on August 18, and Los Angeles on September 2, 2006.