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Christina María Aguilera
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Aguilera released two fragrances throughout Europe, the first one Xpose, was released in late 2004 and sold relatively well. Through Procter and Gamble Aguilera released her signature fragrance, Simply Christina in 2007. In Christmas 2007, the fragrance became the number one perfume in the UK, and later in 2009 it became the 4th best selling perfume in the UK, and Germany where it topped sales for the year. The perfume won as the people's choice for favorite celebrity fragrance at the annual UK Fifi Awards 2008. She released her third fragrance, Inspire, accompanied with a body care collection, on September 1, 2008. The perfume hit shelves in the US, Canada, Latin America, Asia and Northern and Eastern Europe. It was Aguilera's first fragrance released outside of Europe. Her worldwide ad campaign included a television ad shot by David LaChapelle and was released in the US through Macy's department stores. The release coincided with Macy's 150th anniversary which featured Aguilera in commemorative photos. She released her fourth fragrance By Night in October, which became the third best selling fragrance in the UK in 2009. Both “By Day“ and “By Night“ were nomitated for Best Perfume of the Year in the Broad Appeal category at the FIFI Awards 2011. In 2010 the range was further augmented by Royal Desire her fifth fragrance, which won a 2011 Glammy Award for best perfume by German magazine Glamour. Aguilera announced she will be releasing a sixth fragrance later this year, Secret Potion.
Philanthropy
Throughout her career, Aguilera has been involved with several charities. She signed a letter from PETA to the South Korean government asking that the country stop its alleged killing of dogs for food. During her 2007 tour she unknowingly wore a fur stole during the beginning of her tour, which designer Roberto Cavalli provided without informing Aguilera. After receiving a video from PETA Vice President Dan Mathews on the treatment of foxes, she replaced the stole with faux fur for the remainder of her tour. Aguilera was reportedly upset adding, "I only ever wear fake fur". In 2010 Aguilera auctioned off tickets for her upcoming tour for Christie's A Bid to Save the Earth. Proceeds benefit nonprofit environmental groups Conservation International, Oceana, Natural Resources Defense Council, and The Central Park Conservancy. Aguilera also supports Defenders of Wildlife, Missing Kids, National Alliance of Breast Cancer Organizations, Women's Cancer Research Fund, and Cedars-Sinai Women's Cancer Research Institute. She has also worked alongside nonprofit organization Do Something saying, "Every individual has the power to inspire young people across the country." In 2010 she was nominated for a VH1 Do Something Award for her work with the organization and her efforts in the response to the 2010 Haiti earthquake. She was featured in the campaign for photographer, Brie Childers with the goal of helping women of all ages, races and lifestyles feel beautiful and confident about themselves and the body and skin they were born with. Proceeds from benefit several women's charities nationwide. Aguilera is still a major contributor in her hometown of Pittsburgh contributing regularly to the Women's Center & Shelter of Greater Pittsburgh. According to her official website, she toured the center and donated $200,000 to the shelter. She also has auctioned off front row seats and back stage passes for the Pittsburgh-based charity. She has continued her donations and visits to the shelter, and plans to open an additional one. She also supports the National Coalition Against Domestic Violence and Refuge UK. Since then she has worked with Lifetime Television's 'End violence against women' campaign. Her work there included a public service announcement which aired on the network and during her 2007 tour.
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