Heidi Samuel Klum

In October 2009, Klum was the often-nude one-woman subject of Heidilicious, a photo book by photographer Ian Rankin. Klum ventured into web-based videos, starring in "SPIKED HEEL: Supermodels Battle the Forces of Evil". The web-series starred model Coco Rocha and was directed by fashion documentarian Doug Keeve. In the story, Klum aka 'The Kluminator,' and her stylish sidekick Coco "The Sassy Superhero" Rocha battle the evil Dr. Faux Pas who is plotting to destroy Fashion Week. The heroines employ everything from blow-dryer guns to fist fights, in order to thwart Dr. Faux Pas' dastardly plans. The Kluminator and Girl Wonder avoid a chain of fashion disasters to neutralize a death ray that threatens to vaporize the community of fashionistas gathered in Bryant Park.
In 2010, Klum became the new face and creative advisor for European cosmetics brand Astor, for which she sets artistic direction and designs new products and fashion forward color collections.
In October 2010, Klum parted ways with Victoria's Secret after 13 years of working with the brand. She provided a simple explanation in her official statement, stating: "All good things have to come to an end. I will always love Victoria and never tell her secret. It's been an absolute amazing time!"
It was reported in May 2011 that Klum trails far behind Gisele Bündchen at No. 2 with estimated earnings of $20 million on Forbes' list of the World's Top-Earning Models (2010-2011). Forbes noted that since ending her 13-year run as a Victoria's Secret Angel, Klum has become more of a businesswoman than a model. She's partnered with New Balance and Amazon.com to launch a clothing line and signed a 20-episode deal to host a new show on Lifetime, called Seriously Funny Kids. In fact, some noted fashion designers have long been commenting on Klum's limited role as a fashion model. Karl Lagerfeld, for example, in 2009 agreed with German designer Wolfgang Joop, who called Klum after she had posed naked on the cover of the German edition of GQ magazine, "no runway model. She is simply too heavy and has too big a bust". Lagerfeld observed that neither he nor Claudia Schiffer knew Klum, as she has never worked in Paris and was insignificant in the world of fashion, being "more bling bling and glamorous than current fashion."