Kate Moss

Moss ushered in the heroin chic look in 1993 (which prompted much speculation over her weight) with a highly publicised campaign for Calvin Klein. Her depiction in photographs also drew criticism from then-President of the United States Bill Clinton, who spoke out against the growing heroin chic trend. When questioned about her weight, Moss commented, "It was just the time. It was a swing from more buxom girls like Cindy Crawford and people were shocked to see what they called a 'waif'. What can you say? How many times can you say 'I'm not anorexic'?"
In addition to being known for her modelling work, Kate Moss is also an international fashion icon. She has earned many awards for her style, including the Council of Fashion Designers of America's fashion influence award and a place on the Vanity Fair international best-dressed list. In the early part of the 21st century, she was, together with actress Sienna Miller, one of the main proponents of boho-chic. She appeared on the cover of Vanity Fair's September 2006 style issue. In recent years, she has popularised denim cutoff shorts, Ugg boots, ballet flats, Vivienne Westwood Pirate Boots, skinny jeans, waistcoat, Alexander McQueen's skull scarf, Louis Vuitton's Sprouse Leopard Cashmere Scarf, and the Balenciaga handbag. In 2008, Moss was added to PETA's 'Worst-Dressed' Celebrities of 2008' because of her frequent use of fur.
• Campaigns
Moss has had campaigns with major Italian, French, American, and British designers including Gucci, Dolce & Gabbana, Calvin Klein, Chanel, Rimmel, and Bulgari. She has been featured in fashion spreads in most major fashion magazines including UK, US, and French Vogue magazines (as well as other international versions of Vogue), Another Man, Vanity Fair, the Face, and W. Moss has appeared on the cover of British Vogue 30 times, in addition to dozens of other international Vogue covers, and has been featured on the cover of 17 issues of W, including one issue with nine different covers that featured the model. W even names Moss its muse (September 2003 issue). She has worked with the most well-known photographers in the fashion industry, such as Mario Testino, Mario Sorrenti, Steven Klein, Juergen Teller, and Peter Lindbergh, and won the prestigious Vogue/CFDA award from the Fashion Designers of America in July 2005 as Fashion Inspiration. April 2005 saw the launch of the Rimmel London mascara TV ad featuring a leather-clad Kate Moss riding a motorbike through London to the sound of the rock song "Another Cold Beer" by Steven Crayn, an advertising campaign that is still running.