Mariah Carey

Carey is also credited for introducing R&B and hip hop into mainstream pop culture, and for popularizing rap as a featuring act through her post-1995 songs. Sasha Frere-Jones, editor of The New Yorker commented, "It became standard for R&B/hip-hop stars like Missy Elliott and Beyoncé, to combine melodies with rapped verses. And young white pop stars—including Britney Spears, Jessica Simpson, Christina Aguilera, and 'N Sync—have spent much of the past ten years making pop music that is unmistakably R&B." Moreover Jones concludes that "Carey's idea of pairing a female songbird with the leading male MCs of hip-hop changed R&B and, eventually, all of pop. Although now anyone is free to use this idea, the success of "The Emancipation of Mimi" suggests that it still belongs to Carey." Judnick Mayard, writer of The Fader, wrote that in regarding of R&B and hip hop collaboration, "The champion of this movement is Mariah Carey." Mayard also expressed that "To this day ODB and Mariah may still be the best and most random hip hop collaboration of all time", citing that due to the record "Fantasy", "R&B and Hip Hop were the best of step siblings."
Kelfa Sanneh of The New York Times wrote, "In the mid-1990s Ms. Carey pioneered a subgenre that some people call the thug-love duet. Nowadays clean-cut pop stars are expected to collaborate with roughneck rappers, but when Ms. Carey teamed up with Ol' Dirty Bastard, of the Wu-Tang Clan, for the 1995 hit "Fantasy (Remix)", it was a surprise, and a smash." Aside from her pop culture and musical influence, Carey is credited for releasing a classic Christmas song called "All I Want for Christmas Is You". In a retrospective look at Carey's career, Sasha Frere-Jones of The New Yorker said, the "charming" song was one of Carey's biggest accomplishments, calling it "one of the few worthy modern additions to the holiday canon". Rolling Stone ranked "All I Want for Christmas Is You" fourth on its Greatest Rock and Roll Christmas Songs list, calling it a "holiday standard." In a review of her Greatest Hits album, Devon Powers of PopMatters writes that "She has influenced countless female vocalists after her. At 32, she is already a living legend—even if she never sings another note." While reviewing a concert of Carey in Sydney, Elise Vout of MTV Australia wrote that "it's not amazing choreography or high production value you're going to see, it's the larger than life personality, unique voice, and legend that is Mariah Carey."
Carey's business ventures include the launch of her perfumes, her clothing line, and books. She has portrayed the true nature of being a superstar, according to sociologist Naomi Hirahara, and is a classic example of the word "diva". Carey is never seen without her large entourage, whether it be award shows, performances or as guests on late night specials. Hirahara says, "her demands are sporadic, her looks are glamorous, she is hardly of her age, but she is still ruling. Nowadays people emulate the idea of being a diva, but Carey was the original one in true sense of the term."