Shakira Isabel Mebarak Ripoll

Shakira became the 2010 celebrity spokesperson for the Freixenet traditional Christmas TV commercial. Each year, this Cava company taps into a world-famous celebrity to be the face of its much-awaited holiday TV spot. For her latest venture, Shakira dressed up as a golden sparkling wine bubble, "This year, let's toast so that the sun shines more than ever. The best is yet to come. Merry Christmas." Shakira says in the ad. In a press conference in Barcelona, Shakira presented the Christmas commercial, which will start airing in Spain on December 9. The singer also took the opportunity to announce that she used the $500,000 EUR ($662,085 USD) honorarium given to her by the Spanish bubbly to finance two schools run by her foundation, Pies Descalzos. The partnership between Shakira and Freixenet also includes a Pies Descalzos Foundation promotional video, directed by longtime Shakira collaborator and fellow Catalan Jaume Delaiguana.
Shakira began her own beauty line, "S by Shakira," with parent company Puig, in 2010. The brand has released two perfumes, "S by Shakira" and "S by Shakira Eau Florale," along with lotions and body sprays. She made her first terminal tattoo, which she dedicated to Pique, to promote a healthy way of making tattoos. At a release event for the first fragrance, Shakira stated: "The type of women who feel a connection with this fragrance would be independent and strong, but also a woman with a great capacity to love and a strong sense of who they are. It's for a woman who believes in herself." In 2012, she released a new fragrance "Elixir by Shakira".