Robyn Rihanna Fenty

In December 2008, Rihanna contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line. In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse. The success of her single, "Umbrella" earned her an endorsement deal with Totes. Her handlers pitched her hit "Umbrella" to Totes and the song became the soundtrack for commercials in which she starred. On April 8, 2009, it was announced that Rihanna inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances. The fragrance is named Reb'l Fleur and was released in 2011. Rihanna was working with her artistic director for Rated R, Simon Henwood, on the book Rihanna. It was released on September 14, 2010. In August 2010 Rihanna began appearing in an Australian television advert for Optus, a position previously held by Pink.
Philanthropy
Rihanna created her Believe Foundation in 2006 to help terminally ill children. Rihanna explained her reasons for starting the Foundation saying, "When I was young and I would watch television and I would see all the children suffering, I always said: when I grow up, I want to help." Rihanna is also heavily involved in the marketing of her native country of Barbados. She began by including the flag and broken trident in many of her videos, shooting her album packaging for A Girl Like Me there. In September 2007, she became the official face of tourism for Barbados, being included in many of their ad campaigns. She holds the honorary title of Ambassador for Culture and Youth in Barbados. She additionally was honored by the Prime Minister David Thompson, who presented her with several gifts at a national concert on February 20, 2008, in Barbados, called "Rihanna Day". In February 2008, Rihanna thanked and honoured her country during the acceptance speech for her win of "Best Rap/Sung Collaboration" at the Grammy Awards. Although Rihanna is heavily involved in the promotion of her country and works with the government in Barbados to do so, she is often criticized by other Barbadians for everything from her music to her successes and for wearing "skimpy clothes". Rihanna, speaking on one incident, said, "I went to the beach and I had on a one-piece swimsuit with jeans ... They took the picture and they made it look like a top that was really revealing... There were ... radio programmes about it. It was a big deal for, like, three weeks straight – talking about I'm not setting a good example." Rihanna states she was bullied at school. "Having lighter skin wasn’t a problem in my household, but it was when I went to school — which really confused me at first. The harassment continued to my very last day of elementary school."