Robyn Rihanna Fenty

Philanthropy
Rihanna created her Believe Foundation in 2006 to help terminally ill children. Rihanna explained her reasons for starting the Foundation saying, "When I was young and I would watch television and I would see all the children suffering, I always said: when I grow up, I want to help." Rihanna is also heavily involved in the marketing of her native country of Barbados. She began by including the flag and broken trident in many of her videos, shooting her album packaging for A Girl Like Me there. In September 2007, she became the official face of tourism for Barbados, being included in many of their ad campaigns. She holds the honorary title of Ambassador for Culture and Youth in Barbados. She additionally was honored by the Prime Minister David Thompson, who presented her with several gifts at a national concert on February 20, 2008, in Barbados, called "Rihanna Day". In February 2008, Rihanna thanked and honoured her country during the acceptance speech for her win of "Best Rap/Sung Collaboration" at the Grammy Awards. Although Rihanna is heavily involved in the promotion of her country and works with the government in Barbados to do so, she is often criticized by other Barbadians for everything from her music to her successes and for wearing "skimpy clothes". Rihanna, speaking on one incident, said, "I went to the beach and I had on a one-piece swimsuit with jeans ... They took the picture and they made it look like a top that was really revealing... There were ... radio programmes about it. It was a big deal for, like, three weeks straight – talking about I'm not setting a good example." Rihanna states she was bullied at school. "Having lighter skin wasn’t a problem in my household, but it was when I went to school — which really confused me at first. The harassment continued to my very last day of elementary school."
Rihanna has performed a number of concerts to raise funds for both charities and the Foundation and is a 2008 Cartier Love Charity Bracelet Ambassador. She performed at Madonna’s Raising Malawi fundraiser on February 6, 2008, in New York City. After becoming an honorary cultural ambassador for Barbados, Rihanna became involved with DKMS, an international donor network based in Tübingen, Germany, to try to find a donor for Lisa Gershowitz Flynn. The Manhattan attorney had been diagnosed in November with acute myelogenous leukemia. In January 2008, Rihanna contributed in the fight against AIDS when she visited the H&M in New York to support Fashion Against AIDS by presenting her t-shirt design and signing autographs for a limited time with slogans like "Believe" and "Stop and Think." The collection features t-shirts and hoodies designed by Rihanna, Timbaland and other well-known designers, musicians and artists. The line, called Fashion Against AIDS, was launched in February 2008 to raise awareness of the disease among teens and spread awareness about HIV/AIDS. In August 2008, Rihanna and other pop, rock, R&B and country singers such as Carrie Underwood, Ciara, Beyoncé Knowles, Leona Lewis, Mary J. Blige, Mariah Carey, and Fergie recorded the charity single, "Just Stand Up!", the theme song to the anti-cancer campaign Stand Up to Cancer and its theme song. The singers performed the song live on September 5, 2008. Rihanna was also selected as the spokesmodel for Gucci’s first United Nations Children's Fund ad campaign. She appeared in the fashion house’s Tattoo Heart campaign, which premiered in December 2008. Rihanna was photographed in series of special edition print ads with United Nations Children's Fund items, twenty-five percent of sales will benefit the children’s charity.