Heidi Samuel Klum

In 2010, Klum became the new face and creative advisor for European cosmetics brand Astor, for which she sets artistic direction and designs new products and fashion forward color collections.
In October 2010, Klum parted ways with Victoria's Secret after 13 years of working with the brand. She provided a simple explanation in her official statement, stating: "All good things have to come to an end. I will always love Victoria and never tell her secret. It's been an absolute amazing time!"
It was reported in May 2011 that Klum trails far behind Gisele Bündchen at No. 2 with estimated earnings of $20 million on Forbes' list of the World's Top-Earning Models (2010-2011). Forbes noted that since ending her 13-year run as a Victoria's Secret Angel, Klum has become more of a businesswoman than a model. She's partnered with New Balance and Amazon.com to launch a clothing line and signed a 20-episode deal to host a new show on Lifetime, called Seriously Funny Kids. In fact, some noted fashion designers have long been commenting on Klum's limited role as a fashion model. Karl Lagerfeld, for example, in 2009 agreed with German designer Wolfgang Joop, who called Klum after she had posed naked on the cover of the German edition of GQ magazine, "no runway model. She is simply too heavy and has too big a bust". Lagerfeld observed that neither he nor Claudia Schiffer knew Klum, as she has never worked in Paris and was insignificant in the world of fashion, being "more bling bling and glamorous than current fashion."