Selena Marie Gomez

In October 2008, Gomez launched her own production company, July Moon Productions, and partnered with XYZ Films to create star vehicles for Gomez. As part of the agreement Gomez will have the opportunity to be able option articles, hire writers and create talent packages to shop to studios. Also, as part of the deal, "XYZ Films will allow Gomez to star in and produce at least two films. Variety reported that: "In August, XYZ Films inked a similar deal with Time Inc. and management-production company the Collective to finance the development of the print media giant's content for the bigscreen ... As part of the July Moon-XYZ deal, Selena Gomez will have the ability to cherry-pick projects from the vast Time Inc. library, which includes Time, Sports Illustrated, Fortune and Life."
In October 2009, Gomez announced her plan to launch her own fashion line, called "Dream Out Loud by Selena Gomez". The clothing line launched in the fall of 2010. The collection consists of and features bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials. Gomez said that the line will reflect her own personal style and described the clothing as being "pretty, feminine, and bohemian," and: "With my line, I really want to give the customer options on how they can put their own looks together ... I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important ... Also, the tags will all have some of my inspirational quotes on them. I'm just looking to send a good message." Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses. Gomez said of the partnering: "When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me ... They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it's just about changing a button ... They've been so cool about everything." The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed by Adjmi CH Brands LLC; which is the holding company for the brand.
It was announced on July 14, 2011, that Gomez had signed a license agreement with Adrenalina, an extreme sports and adventure-themed lifestyle brand, to develop, manufacture, and distribute the actress' fragrance. It is expected to debut in May of 2012. Chairman and C.E.O. of Adrenalina, Ilia Lekach, said, "We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."