Robyn Rihanna Fenty

In October 2005, Rihanna struck her first endorsement deal with Secret Body Spray for them to sponsor her first tour, Rihanna's Secret Body Spray Tour In 2006, Rihanna participated in several endorsement deals, including Nike sportswear for the launch of her "SOS" and J. C. Penney. That same year, she received an endorsement deal from Clinique to promote their Happy fragrance. She recorded a song written by Ne-Yo entitled "Just Be Happy" as part of the deal to promote their Happy fragrance. Rihanna also recorded a song called "Winning Women" with Pussycat Doll Nicole Scherzinger for Procter & Gamble's female deodorant Secret. In 2007, Rihanna signed with CoverGirl and became a celebrity spokesperson which included appearances on TV commercials and in the Barbados Tourism Authority's tourism commercials.
In December 2008, Rihanna contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line. In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse. The success of her single, "Umbrella" earned her an endorsement deal with Totes. Her handlers pitched her hit "Umbrella" to Totes and the song became the soundtrack for commercials in which she starred. On April 8, 2009, it was announced that Rihanna inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances. The fragrance is named Reb'l Fleur and was released in 2011. Rihanna was working with her artistic director for Rated R, Simon Henwood, on the book Rihanna. It was released on September 14, 2010. In August 2010 Rihanna began appearing in an Australian television advert for Optus, a position previously held by Pink.