Robyn Rihanna Fenty

Rihanna created her Believe Foundation in 2006 to help terminally ill children. Rihanna explained her reasons for starting the Foundation saying, "When I was young and I would watch television and I would see all the children suffering, I always said: when I grow up, I want to help." Rihanna is also heavily involved in the marketing of her native country of Barbados. She began by including the flag and broken trident in many of her videos, shooting her album packaging for A Girl Like Me there. In September 2007, she became the official face of tourism for Barbados, being included in many of their ad campaigns. She holds the honorary title of Ambassador for Culture and Youth in Barbados. She additionally was honored by the Prime Minister David Thompson, who presented her with several gifts at a national concert on February 20, 2008, in Barbados, called "Rihanna Day". In February 2008, Rihanna thanked and honoured her country during the acceptance speech for her win of "Best Rap/Sung Collaboration" at the Grammy Awards. Although Rihanna is heavily involved in the promotion of her country and works with the government in Barbados to do so, she is often criticized by other Barbadians for everything from her music to her successes and for wearing "skimpy clothes". Rihanna, speaking on one incident, said, "I went to the beach and I had on a one-piece swimsuit with jeans ... They took the picture and they made it look like a top that was really revealing... There were ... radio programmes about it. It was a big deal for, like, three weeks straight – talking about I'm not setting a good example." Rihanna states she was bullied at school. "Having lighter skin wasn’t a problem in my household, but it was when I went to school — which really confused me at first. The harassment continued to my very last day of elementary school."
Rihanna has performed a number of concerts to raise funds for both charities and the Foundation and is a 2008 Cartier Love Charity Bracelet Ambassador. She performed at Madonna’s Raising Malawi fundraiser on February 6, 2008, in New York City. After becoming an honorary cultural ambassador for Barbados, Rihanna became involved with DKMS, an international donor network based in Tübingen, Germany, to try to find a donor for Lisa Gershowitz Flynn. The Manhattan attorney had been diagnosed in November with acute myelogenous leukemia. In January 2008, Rihanna contributed in the fight against AIDS when she visited the H&M in New York to support Fashion Against AIDS by presenting her t-shirt design and signing autographs for a limited time with slogans like "Believe" and "Stop and Think." The collection features t-shirts and hoodies designed by Rihanna, Timbaland and other well-known designers, musicians and artists. The line, called Fashion Against AIDS, was launched in February 2008 to raise awareness of the disease among teens and spread awareness about HIV/AIDS. In August 2008, Rihanna and other pop, rock, R&B and country singers such as Carrie Underwood, Ciara, Beyoncé Knowles, Leona Lewis, Mary J. Blige, Mariah Carey, and Fergie recorded the charity single, "Just Stand Up!", the theme song to the anti-cancer campaign Stand Up to Cancer and its theme song. The singers performed the song live on September 5, 2008. Rihanna was also selected as the spokesmodel for Gucci’s first United Nations Children's Fund ad campaign. She appeared in the fashion house’s Tattoo Heart campaign, which premiered in December 2008. Rihanna was photographed in series of special edition print ads with United Nations Children's Fund items, twenty-five percent of sales will benefit the children’s charity.
On November 19, 2008, Rihanna was enlisted by Gucci's Frida Giannini along with Madonna to light the United Nations Children's Fund Christmas snowflake in New York City at the Grand Army Plaza. In 2008, she became the global representative and the face of the 4th annual Gucci Campaign to Benefit United Nations Children's Fund. The campaign aimed to raise funds for children in Africa through the sale of its Tattoo Heart collection of bags, which launched worldwide on November 19, 2008. Rihanna has been a part of many benefit concerts to help raise money for various illnesses, such as cancer for Hope Rocks. Rihanna performed on January 20, 2009, at the Recording Industry Association of America's Presidential Inauguration Charity Ball to raise money for the world largest anti-hunger organization. On April 2, 2009, Rihanna visited the NYU Medical Center to help look for another bone marrow donor for a young girl named Jasmina Anema. Rihanna first learned about Anema's plight in February 2009, when she saw the moving video Anema's best friend, Isabelle Huurman, and her mother, Karen Detrick, made appealing for donors to save Anema. Rihanna honored Anema's best friend, Isabella, for her efforts for trying to save her best friend at a DKMS Gala on May 7, 2009. Jasmina Anema eventually received her transplant on June 11, 2009, but died on January 27, 2010. In September 2009, Rihanna performed at Jay-Z's "Answer the Call" concert, which paid tribute to the police officers and firefighters who died on the September 11 attacks. In February 2011, Rihanna was scheduled to perform at a charity concert for the Women's Cancer Research Fund, but was forced to pull out at the last minute, due to bronchitis.