Lily Maud Aldridge

In March 2011, Aldridge documented her personal style for Vogue UK's "Today I'm Wearing" photo blog.
In 2013 Aldridge released her own clothing line with Velvet Tees called Lily Aldridge for Velvet. The pieces are named after friends and family.
Aldridge made her Sports Illustrated Swimsuit Issue debut in 2014, as a covermodel alongside Chrissy Tiegen and Nina Agdal for the issue's 50th anniversary.