Veena Malik

In October 2010, Malik appeared in the Indian television reality show Bigg Boss Season 4. She was evicted two weeks before the finals, and was one of the final six contestants out of the original fourteen who had participated.
Malik was also part of the finale of the show. After her Bigg Boss stay, she was mentioned in the media as the voice of liberal Muslims, including leading dailies, Daily Times, Express Tribune, and The Australian. Sabbah Hajim, from the Haji Amina Charity Trust in Jammu and Kashmir, writing in the magazine Tehelka, when comparing her with liberal rector of Darul Uloom Deoband said, "these two newly public figures might teach Muslims to stop feeling eternally outraged."
In February 2011, Veena Malik became part of the Cricket World Cup reality show in Delhi, India, called "Big Toss." Big Toss was a reality game show with contestants and Malik as the captain of one team, against Rakhi Sawant and her team.
In March 2011, Malik engaged in a passionate debate with a mufti, who claimed she had engaged in immoral behaviour as a contestant on Bigg Boss, even though he admitted to not having watched the show. Malik countered pointing out the double standards of Pakistani media against women among other rebuttals.