Jennifer Joanna Aniston

Aniston worked for over a year on a new perfume, which was released on July 21, 2010, at Harrods in London. Original plans called for the perfume to be named Lolavie by Jennifer Aniston, but to avoid confusion with a similarly named perfume, the name was changed to simply Jennifer Aniston. In an interview following the launch, Aniston said that she would also like to create a fragrance for men.
Since 2007, Aniston has worked in a publicity campaign for the drink SmartWater; on March 7, 2011, she released a YouTube video, titled "Jennifer Aniston Goes Viral", for SmartWater, tripling online interest in the product within 24 hours of the release.