Sturgis Motorcycle Rally Girls, South Dakota, United States

In recent years, the revitalization of motorcycling and new fans of the old rallies have led to increased attendance of classic rallies such as Sturgis. Attendance has been estimated at 514,951 in 2004, 525,250 in 2005, and 754,844 in 2000. Many of the new attendees of the Sturgis Rally are families, bringing their children and driving trailers and campers to the rally, riding their motorcycles the last few miles. This has prompted several of the attendees to start wearing patches and shirts saying "I Rode Mine to Sturgis" with the date instead of the traditional patch stating that the wearer attended the event in that year.
Media coverage
In 1997, the crew from the COPS television series attended the rally, as well as Dennis Rodman. From 1995 to 1999, World Championship Wrestling held a pay-per-view event called Hog Wild (re-named Road Wild after the 1996 event).