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Monster Energy Grid Girls
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There are now 34 different drinks under the Monster umbrella in North America including its core Monster Energy line, Java Monster, Extra Strength, Import and Rehab.
Advertising
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing and speedway. In 2006, Caleb Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico.
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