Monster Energy Grid Girls

Monster Energy pays many figures to endorse its products, such as Tech N9ne, Slash, Tim "Ripper" Owens, Asking Alexandria, Rob Dyrdek, Kinda Major, Sam Hill, Rick Thorne, Jason Acuña, TJ Lavin, Rupert Davies, James Alexander Lee, Greg Hancock, Ken Block, Tomasz Gollob, Chris Holder, Yelawolf, Motionless in White and Escape the fate .
Monster has been the lead sponsor of the world famous Isle of Man TT races for a number of years. It also sponsors leading TT rider John McGuinness.
Monster is the primary sponsor of the Kyle Busch Motorsports number 54 NASCAR Nationwide Series race car driven by Kyle Busch and Kurt Busch, it was also the former sponsor of multiple drivers for Robby Gordon Motorsports in the 2010 NASCAR Sprint Cup Series. In 2012 Monster Energy joined forces with Professional Bull Riding with sponsorships of top athletes LJ Jenkins, J. B. Mauney, Guilherme Marchi and Robson Palermo. Monster Energy also sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki"., and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England.
On January 6th 2012, the Monster Energy Monster Jam truck was debuted in Birmingham, Alabama. It is currently campaigned by Damon Bradshaw and crew chief Coty Saucier.