XXXX Gold Retreat On Tour, Party Truck, Australia

A common nickname used by the military (Australian, passed along to their Allied guests) was "Barbed Wire," as the XXXX has the appearance of the fence product used in the Outback. Predominant during the post-Vietnam era, it current use is unknown.
The second major campaign was launched in the early 1980s in the North Queensland area after the general manager of 'XXXX' Pat Holmboe at the time heard of the locally famous Clinton Howe, a council road worker, being able to consume a very high quantity of the beer in a short time (approx. 3L in 1 minute or 3/4 gal.). The company was forced to close the campaign within the first few day s of T.V. advertising following government pressure.
A popular advertisement campaign from the early 1990s featured the tagline "Australians wouldn't give a XXXX for anything else."
Most beers under the XXXX label are sold in Australia as 375 ml cans (tinnies), 375 ml bottles (stubbies) and 750 ml bottles (tallies or long necks), on tap (in most Queensland pubs but also to a lesser extent throughout the rest of Australia) and all bottles have twist top lids. Underneath the twist top lids there are trivia questions.