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Advertising campaign by Nadav Kander
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Advertising Campaign By Nadav Kander

Advertising theory
• Hierarchy of effects model
It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

File information
Filename:122779.jpg
Album name:Architecture & Design
Rating (1 votes):55555
Keywords:#advertising #campaign #nadav #kander
Filesize:45 KiB
Date added:Jan 20, 2009
Dimensions:600 x 425 pixels
Displayed:14 times
URL:displayimage.php?pid=122779
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