World Wildlife Fund (WWF) Campaign

WWF has set up offices and operations around the world. It originally worked by fundraising and providing grants to existing non-governmental organizations, based on the best-available scientific knowledge and with an initial focus on the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, the reduction of pollution, and climate change. The organization also began to run its own conservation projects and campaigns, and by the 1980s started to take a more strategic approach to its conservation activities.
In 1986, the organization changed its name to World Wide Fund for Nature, to better reflect the scope of its activities, retaining the WWF initials. However, it continues to operate under the original name in the United States and Canada.
In the 1990s, WWF revised its mission to: “Stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by: