World Wildlife Fund (WWF) Campaign

In 1986, the organization changed its name to World Wide Fund for Nature, to better reflect the scope of its activities, retaining the WWF initials. However, it continues to operate under the original name in the United States and Canada.
In the 1990s, WWF revised its mission to: “Stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
• conserving the world's biological diversity
• ensuring that the use of renewable natural resources is sustainable