World Wildlife Fund (WWF) Campaign

• promoting the reduction of pollution and wasteful consumption.”
WWF scientists and many others identified 238 ecoregions that represent the world's most biologically outstanding terrestrial, freshwater and marine habitats, based on a worldwide biodiversity analysis which the organization says was the first of its kind. In the early 2000s, its work was focused on a subset of these ecoregions, in the areas of forest, freshwater and marine habitat conservation, endangered species conservation, climate change, and the elimination of the most toxic chemicals.
We shan't save all we should like to, but we shall save a great deal more than if we had never tried. — Sir Peter Scott
In 1996, the organisation obtained general consultative status from UNESCO.