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sport advertising
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Sport Advertising

Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jürgen Hüther and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc. with partially common and partially diverging interests but in any case with common commercial interests. The media presumably is at centre stage because it can supply the other parties involved with a rare commodity, namely (potential) public attention. In sports the media are able to generate enormous sales in both circulation and advertising.

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Filename:270256.jpg
Album name:Architecture & Design
Rating (1 votes):55555
Keywords:#sport #advertising
Filesize:48 KiB
Date added:May 19, 2010
Dimensions:598 x 824 pixels
Displayed:8 times
URL:displayimage.php?pid=270256
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