Lollywood Movie Poster

Lollywood (Urdu: لالیوُڈ) refers to the Pakistani film industry based in the city of Lahore. The word "Lollywood" was first coined in the summer of 1989 in the now defunct magazine "Glamour" published from Karachi by a gossip columnist Saleem Nasir. The film industry in Lahore started in 1929 with the opening of the United Players' Studios on Ravi Road. The cornerstone for the studio was set by Abdur Rashid Kardar. Since then the studio has managed various indigenous productions competing with other film production centres in the undivided India, namely Bombay and Calcutta.
Most of the feature films shot in Pakistan are in National Language Urdu, Urdu is sometimes used in feature films of Bollywood at small scale, but are largely in Hindi, and may also include films in local languages like, Punjabi, Pashto, Balochi or Sindhi.