Sexist Promotion

Sexism, a term coined in the mid-20th century, is the belief or attitude that one gender or sex is inferior to, less competent, or less valuable than the other. It can also refer to hatred of, or prejudice towards, either sex as a whole (misogyny and misandry), or the application of stereotypes of masculinity in relation to men, or of femininity in relation to women. It is also called male and female chauvinism. Sexist is the adjective form of the noun sexism. Sex discrimination is discrimination on the basis of sex or gender.
The view that men are superior to women is a form of sexism. When expressed by men, sexism against women may be called male chauvinism. Related terms are misogyny, which implies a hatred of women, and gynophobia, which refers to a fear of women or femininity.