Times Square Advertisement

In 1904, New York Times publisher Adolph S. Ochs moved the newspaper's operations to a new skyscraper on 42nd Street at Longacre Square. Ochs persuaded Mayor George B. McClellan, Jr. to construct a subway station there, and the area was renamed "Times Square" on April 8, 1904. Just three weeks later, the first electrified advertisement appeared on the side of a bank at the corner of 46th Street and Broadway.
The New York Times, according to Nolan, moved to more spacious offices across Broadway in 1913. The old Times Building was later named the Allied Chemical Building. Now known simply as One Times Square, it is famed for the Times Square Ball drop on its roof every New Year's Eve.