Got Milk? Advertisement

According to the Got Milk website, the campaign has over 90% awareness in the US and the tag line has been licensed to dairy boards across the US since 1995. Got Milk is a powerful property and has been licensed on a range of consumer goods including Barbie dolls, Hot Wheels, baby and teen apparel, and kitchenware. The trademarked line has been widely parodied by groups championing a variety of causes. Many of these parodies use a lookalike rather than the actual persons used in the original Got Milk adverts.
In 2008, the campaign capitalized on the poor economic condition of Americans and used financial adviser and talk show host, Suze Orman, in an effort to advertise milk as a smart and nutritious commodity to purchase.
The voice saying "Got Milk?" at the end of each television ad is that of veteran voiceover actor Denny Delk.