Horsey By Eungi Kim

The Seoul Cycle Design Competition will be held under the theme, 'cycling with design: seoul style', and is part of Seoul's city-wide effort at improving its design brand and image. The primary goal of the competition is to help build a design oriented city that focuses on its people.
The competition is divided into three categories: cycle design, cycle fashion & accessories design, and cycling infrastructure. All three categories emphasize environment-friendly ideas, with the hope that the contest will contribute to establishing a healthier cycling culture.
Cycles have become an icon of 'eco-friendliness' and 'healthiness,' and are part of a major urban lifestyle trend. Nearly everyone can enjoy riding cycles; therefore, just about everyone will be able to enter the competition. Through this competition we hope that all citizens will have the chance to share their own personal visions for a new Seoul, a city that has embraced change through design. We invite everyone who is interested in cycling and design to take part in the Seoul Cycle Design Competition.