Hello Kitty

Sanrio and Fender released a series Hello Kitty guitars (the Hello Kitty Stratocaster), and even a jet airplane (the Hello Kitty Jet).
2009 marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies.
In 2010, Hello Kitty entered the wine market with collection made up four wines available for purchase online, continuing an expansion products targeted at older audiences.