Anti-tobacco Advertisment

- In 1998, the WHO established the Tobacco Free Initiative (TFI), an attempt to focus international resources and attention on the global health epidemic of tobacco. The initiative provides assistance for creating global public health policy, encourages mobilization across societies, and supports the World Health Organization Framework Convention on Tobacco Control (FCTC). The WHO FCTC is a global public health treaty adopted in 2003 by countries across the globe as an agreement to implement policies that work towards tobacco cessation.
- In 2008, on the eve of the World No Tobacco Day the WHO called for a worldwide ban on all tobacco advertising, promotion, and sponsorship. The theme of that year’s day was Tobacco-free youth; therefore, this initiative was especially meant to target advertising efforts aimed at youth. According to the WHO, the tobacco industry must replace older quitting or dying smokers with younger consumers. Because of this, marketing strategies are commonly observed in places that will attract youth such as movies, the Internet, billboards, and magazines. Studies have shown that the more youth are exposed to tobacco advertising, the more likely they are to smoke.