Anti-tobacco Advertisment

For some, WNTD is nothing more than a “futile attempt to curb smoking” which has little to no visible effect in places like the former USSR, India, and China. For others, WNTD is seen as a challenge to individual freedom of choice or even a culturally acceptable form of discrimination. From ignoring WNTD, to participating in protests or acts of defiance, to bookending the day with extra rounds of pro-tobacco advertisements and events, smokers, tobacco growers, and the tobacco industry have found ways to make their opinions of the day heard.
Smoker response
There has been no sustained or wide-spread effort to organize counter-WNTD events on the part of smokers. There is, however, an active community of smokers’ rights advocates who see the WNTD as unfairly singling them out and challenging their rights. The WHO maintains a listing of these organizations on its website.