Anti-tobacco Advertisment

Some small groups have created local pro-smoking events. For example, the Oregon Commentator, an independent conservative journal of opinion published at the University of Oregon, hosted a “Great American Smoke-in” on campus as a counter to the more widespread Great American Smokeout: “In response to the ever-increasing vilification of smokers on campus, the Oregon Commentator presents the Great American Smoke-in as an opportunity for students to join together and enjoy the pleasures of fine tobacco products.” Similarly, “Americans for Freedom of Choice” a group in Honolulu, Hawaii organized “World Defiance Day” in response to WNTD and Hawaii’s statewide ban on smoking in restaurants.
Industry response
Historically, the tobacco industry has supported initiatives that provide resources to help smokers quit smoking. For example, Phillip Morris USA operates a “Quit Assist” website that acts as a guide for those who choose to quit smoking. Acknowledging the fact that quitting is possible puts the power back into the hands of the individual and therefore alleviates responsibility from the tobacco companies. Additionally, advocating for cessation of smoking can allow companies to still advocate for alternative forms of tobacco, while cessation of tobacco would eliminate business completely.