PETA Animal Protection Campaign

Other campaigns are less confrontational and more humorous. In 2008, it launched the "Save the Sea Kittens" campaign to change the name of fish to "sea kittens" to give them a positive image, and it regularly asks towns to adopt a new name. It campaigned in 1996 for a new name for Fishkill, New York, and in April 2003 offered free veggie burgers to Hamburg, New York, if it would call itself Veggieburg. PETA has also produced various flash games showcasing their campaigns, including parodies of Cooking Mama, Super Mario Bros., and Super Meat Boy.
Undercover investigations
PETA sends its staff undercover into research laboratories, factory farms, and circuses to document the treatment of animals, requiring them to spend many months as employees of the facility, making copies of documents and wearing hidden cameras. By 2007, it had conducted 75 such investigations. It has also produced videos based on material collected during ALF raids. Some investigations have led to lawsuits or government action against the companies or universities. PETA itself faced legal action in April 2007 after the owners of a chinchilla ranch in Michigan complained about an undercover inquiry there, but the judge ruled in PETA's favor that undercover investigations can be legitimate.