PETA Animal Protection Campaign

Profile
PETA writes that it is an animal rights organization, and as such it rejects speciesism and the idea of animals as property, and opposes the use of animals in any form: as food, clothing, entertainment, or as research subjects. One oft-cited quote of Newkirk's is: "When it comes to feelings like hunger, pain, and thirst, a rat is a pig is a dog is a boy." The group has been criticized by other animal rights advocates for its willingness to work with industries that use animals—a position many animal rights advocates find problematic . Newkirk rejects the criticism, and has said of the group that it is here to hold the radical line.
PETA lobbies governments to impose fines where animal-welfare legislation has been violated, promotes a vegan diet, tries to reform the practices in factory farms and slaughterhouses, goes undercover into animal research laboratories, farms, and circuses, initiates media campaigns against particular companies or practices, helps to find sanctuaries for former circus and zoo animals, and initiates lawsuits against companies.