PETA Animal Protection Campaign

Campaigns and consumer boycotts
The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support—Pamela Anderson, Drew Barrymore, Alec Baldwin, John Gielgud, Bill Maher, Stella McCartney, and Alicia Silverstone have all appeared in PETA ads. Every week, Newkirk holds what The New Yorker calls a war council, with two dozen of her top strategists gathered round a square table in the PETA conference room, no suggestion considered too outrageous. PETA also gives a yearly prize, called the Proggy Award (for "progress"), to individuals or organizations dedicated to animal welfare or who distinguish themselves through their efforts within the area of animal welfare.
Many of the campaigns have focused on large corporations. Fast food companies such as KFC, Wendy's, and Burger King have been targeted. In the animal-testing industry, PETA's consumer boycotts have focused on Avon, Benetton, Bristol-Myers-Squibb, Chesebrough-Pond's, Dow Chemical, General Motors, and others. Their modus operandi includes buying shares in target companies such as McDonald's and Kraft Foods in order to exert influence. The campaigns have delivered results for PETA. McDonald's and Wendy's introduced vegetarian options after PETA targeted them; Petco stopped selling some exotic pets; and Polo Ralph Lauren said it would no longer use fur. Avon, Estee Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals, the Pentagon stopped shooting pigs and goats in wounds tests, and a slaughterhouse in Texas was closed down.