Negative Space Logo

In a two-tone, black-and-white image, a subject is normally depicted in black and the space around it is left blank (white), thereby forming a silhouette of the subject. However, reversing the tones so that the space around the subject is printed black and the subject itself is left blank causes the negative space to be apparent as it forms shapes around the subject, called figure-ground reversal.
Elements of an image that distract from the intended subject, or in the case of photography, objects in the same focal plane, are not considered negative space. Negative space can be used to depict a subject in a chosen medium by showing everything around the subject but not the subject itself. Usage of negative space will produce a silhouette of the subject.
The use of equal negative space, as a balance to positive space, in a composition is considered by many as good design. This basic and often overlooked principle of design gives the eye a "place to rest," increasing the appeal of a composition through subtle means. The term is also used by musicians to indicate silence within a piece.
It can be a difficult concept to grasp. One tool used by art teachers in teaching about positive and negative space was popularized in the book Drawing on the Right Side of the Brain. In the exercise, students copy from an upside-down drawing or photograph. Because the picture is upside-down, students don't readily recognize the objects in the picture. They are able to give equal attention to the positive and negative shapes. The result is often a much more accurate drawing.