WWF Campaign - If You See An Animal, You're Missing Something

WWF works with a large number of different groups to achieve its goals, including other NGOs, governments, business, investment banks, scientists, fishers, farmers and local communities. It also undertakes public campaigns to influence decision makers, and seeks to educate people on how to live in a more environmentally friendly manner.
Publications
WWF publishes the Living Planet Index in collaboration with the Zoological Society of London. Along with their ecological footprint calculations the index is used to produce a two yearly Living Planet Report to give an overview of the impact of human activity on the world.