Carbon Ski By Audi-Concept Design Munich, Germany

The formal idiom of the group
A clear architecture has been laid down for each individual brand within the Audi brand group. The objective is to accentuate the distinctive character of each brand and its models, rather than allowing them to become diluted. All vehicles within the brand group must radiate the common theme of sportiness and emotion, but in fundamentally different ways.
Vehicles from Audi, SEAT and Lamborghini should in future bear no closer resemblance to each other than a square, circle and triangle do. Walter Maria de'Silva, Head of Design for the Audi brand group, illustrates his philosophy by reference to the simple common denominator of basic geometrical shapes.