History: Evolution Of Wedding Dress 1870 - 1980

The tradition continues today in the form of a white wedding, though prior to the Victorian era, a bride was married in any color, black being especially popular in Scandinavia. Later, many people assumed that the color white was intended to symbolize virginity, though this had not been the original intention. (It was the color blue that was connected to purity.) The white gown is in fact a symbolic Christening gown. They are a variation of the white surplice worn in the Western Catholic tradition by members of the clergy, church choirs and servers and the gowns worn by girls making their first communion and at their confirmation and also by women making religious vows. Jews have gone to great lengths to follow these Western (Judeo-Christian) customs, whilst adhering to the laws of Tzniut. Today, the white dress is normally understood merely as the most traditional and popular choice for weddings.
Eastern culture
Many wedding dresses in China, India (wedding sari) and Vietnam (in the traditional form of the Ao dai) are colored red, the traditional color of good luck and auspiciousness. Nowadays, many women choose other colors besides red. In modern Chinese weddings, the bride may opt for Western dresses of any color, and later don traditional costume for the official tea ceremony.