Twitter Fail Whale Error Message By Yiying Lu

Twitter's Evan Williams did end up tweeting about the shirts shortly after their arrival. Though he wasn't sure how to react (tweeted: "mixed feelings"), he did include the link to the online store. Tom equates this tweet to a media buy...at a $25.06 CPM. Of course when you take into account the re-tweets and the other subsequent Twitter messages linking to the online store, the effective CPM goes down quite a bit.
Fail Whale Fan Club
The Fail Whale fan club at failwhale.com now actively promotes the Zazzle store as well as the additional shop that Yiying Lu opened up for t-shirts and accessories at failwhaleshop.com. The Zazzle shop has made around $4200.00 from the 12,000+ visits they've received since June 25th. The fan club also runs a Facebook group that currently has 3154 fans.