Sunset Strip Expensive House, Sunset Boulevard, West Hollywood, California, United States

With the increase in rents in the area during the 1980s and the decline of the glam metal scene in the early 1990s, the Sunset Strip ceased to be a major area for up and coming rock bands without industry sponsorship. The adoption of "pay to play" tactics, where bands are charged a fee to play at clubs, diminished its appeal to groups, other than as an industry showcase. Today the music industry establishment continues to dominate the clubs on the Strip.
In November 1984, voters in West Hollywood passed a proposal on the ballot to incorporate and the area became an independent city. Increasingly, the western end of the Strip is occupied by office buildings, mostly catering to the entertainment industry, and expensive hotels.
During the 1990s, the center of the alternative music activity in Los Angeles shifted further east to areas like Echo Park, Los Feliz and Silver Lake.