Plasticine Monster

A patent was awarded in 1899, and in 1900 commercial production started at a factory in Bathampton. An improved formulation was patented in 1915. The original Plasticine was grey, but the product initially sold to the public came in four colours. It was soon available in a wide variety of bright colours. Plasticine was popular with children, widely used in schools for teaching art, and has found a wide variety of other uses (for example moulding casts for plaster, and plastics). The Harbutt company promoted Plasticine as a children's toy by producing modelling kits in association with companies responsible for popular children's characters such as Noddy, the Mr. Men and Paddington Bear.
The original Plasticine factory was destroyed by fire in 1963 and replaced by a modern building. The Harbutt company continued to produce Plasticine in Bathampton until 1983. It is currently made in Thailand.
From 1983 to 2006, the brand went through a number of ownership changes and was off the market for a long time. Plasticine was owned by Bluebird Toys plc following its acquisition of Harbutt's parent company, Peter Pan. Then, following Bluebird's takeover by Mattel in 1998, the brand was sold on to Humbrol Ltd, famous for its Airfix kits and model paints. In 2005, Flair Leisure licensed the brand from Humbrol and relaunched Plasticine. A year later, when Humbrol went into administration, Flair bought the Plasticine brand outright.