Optical Illusion By Michael Kay

Explanation of cognitive illusions
• Perceptual organization
To make sense of the world it is necessary to organize incoming sensations into information which is meaningful. Gestalt psychologists believe one way this is done is by perceiving individual sensory stimuli as a meaningful whole. Gestalt organization can be used to explain many illusions including the Duck-Rabbit illusion where the image as a whole switches back and forth from being a duck then being a rabbit and why in the figure-ground illusion the figure and ground are reversible.