Sand Sculpture Festival 2010, Blankenberge, Belgium

In recent years many artists have formed companies specifically geared towards creating sand sculptures. These companies have found a niche market with corporate and private clients looking to promote a business or product or simply to wow their guests at a special event. While most of these businesses operate part time, there a few that operate as full time businesses, such The Sand Sculpture Company located in the US, Sandemons Sand Sculpture Company located in Canada, Fitzy Snowman Sculpting, Team Sandtastic, and Sand Scapes in the USA, and Sandinyoureye in the UK, and Sandology in Australia
Other sand games
One of the main attractions of a sandy beach, especially for children, is playing with the sand, as it presents more possibilities than an ordinary sandbox.