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Girl Wearing Halloween Costume
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- Vampire characters
Costume sales
Big research conducted a survey for the National Retail Federation in the United States and found that 53.3 percent consumers planned to buy a costume for Halloween 2005, spending $38.11 on average (up $10 from the year before). They were also expected to spend $4.96 billion in 2006, up significantly from just $3.3 billion the previous year. The troubled economy has caused many Americans to cut back on Halloween spending. In 2009, the National Retail Federation anticipated that American households would decrease Halloween spending by as much as 15% to $56.31.
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