Star Trek, Behind The Scenes

In 2007, Paramount hired a new creative team to reboot the franchise. Writers Roberto Orci and Alex Kurtzman, and Lost producer, J. J. Abrams, were given the freedom to reinvent the feel of Trek and alter the canonical timeline.
An eleventh film, titled Star Trek, was released in May 2009. The eleventh Star Trek film's marketing campaign targeted non-fans, even using the phrase "this is not your father's Star Trek" in the film's advertisements.
The film has earned considerable critical and financial success, grossing the most of any Star Trek film, even in inflation-adjusted dollars. The plaudits include the franchise's first Academy Award (for makeup). The film's major cast members are contracted for two sequels. Paramount is planning to release a sequel to the reboot on June 29, 2012.
Abrams was not the first to propose a reboot. An attempt was also made by J. Michael Straczynski and Bryce Zabel to reboot the franchise in 2004 (including crew of the original series), but Paramount ignored the proposal as they were not "even willing to talk about Star Trek".