Celebrity Photography By Bryan Adams

On 29 January 2006, Adams became the first Western artist to perform in Karachi, Pakistan after the 11 September attacks, in conjunction with a benefit concert by Shehzad Roy to raise money for underprivileged children to go to school. Some of the proceeds of that concert also went to victims of the 2005 Pakistan earthquake.
On 18 October 2007, Adams was billed to perform in Tel Aviv and Jericho as part of the OneVoice Movement concerts, hoping to aid in solving the Israeli–Palestinian conflict. The peace concert for supporters of a two-state solution to the conflict with Israel was called off because of security concerns.
In the mid 1990s, Adams successfully campaigned for the Southern Ocean Whale Sanctuary with Greenpeace Chairman David McTaggart (the two distributed over 500,000 postcards at concerts around the world encouraging politicians to vote yes for the creation of the sanctuary).
Adams occasionally writes letters on behalf of the animal rights group PETA to support the ethical treatment of animals. He wrote to the CEO of the most KFC restaurants in Canada in November 2007, asking them to become leaders in using more modern and more humane methods of killing chickens. Adams has been a vegan since 1989 and was also a nominee for PETA's "Sexiest Vegetarians of the Year".